Helfa is whole fruit and veg, freeze-dried into one sachet. Add water or milk, shake for 30 seconds, done.
We're Connor and Katie. We loved smoothies, but the habit never stuck.
Shopping for fresh ingredients, prepping fruit, cleaning the blender, binning what we didn't use. On a busy Tuesday morning, when you're already running late, it was too much faff.
Most healthy habits don't fail because we don't want them. They fail because they ask too much of us on the days we have least to give.
We'd buy it with the best intentions, then throw it away a week later.
The bottles we grabbed on the go were basically sugar, with the fibre pressed out.
We tried them. We couldn't get them down.
Freeze-drying takes the water out without cooking the fruit, so up to 97% of the fibre, vitamins and nutrients are kept. It's the whole fruit, not a juice, and it sits happily in your cupboard.
Real fruit and veg, with nothing pressed out.
The water comes out. The fruit and veg stay.
Ground to a powder that mixes in 30 seconds.
We're not selling a 5am routine. We're making the healthy habit you want the easy one you'll actually keep, on real days.
No added sugar, sweeteners, fillers or preservatives.
No blender, no prep, no washing up.
The whole fruit, so the fibre stays in.
Same recipes, same team, new name.
Juno was the name we started with. As we've grown, we wanted a name that says what we're about. Helfa is inspired by health, because that's the whole idea: making it easy to get more whole fruit and veg in, every day.
Same smoothies, same recipes, same people. Just a new name and a much nicer box.
"Building healthy habits shouldn't take heroic effort. It should just be easy."